
NeuroscienceFebruary 18, 2025
The Brain Science of Elusive ‘Aha! Moments’
What happens in your mind when insight strikes?
John Kounios is a professor of psychological and brain sciences at Drexel University. He is co-author of The Eureka Factor: Aha Moments, Creative Insight, and the Brain (Random House, 2015) and co-inventor of a brain-age estimation technology. Follow him on X (formerly Twitter) @JohnKounios or on LinkedIn.
The Brain Science of Elusive ‘Aha! Moments’
What happens in your mind when insight strikes?
Brain Scans of Jazz Musicians Reveal How to Reach a Creative ‘Flow State’
Both expertise and the ability to release one’s focus can help people enter a state of effortless attention